It is largely tactical, giving you specific ways to write for social media channels.Īlthough a wide variety of social media tools exist, this Guide will focus on three specific channels: Facebook, Twitter, and text messages (short message service, or SMS). This Guide aims to assist you in translating your messages so they resonate and are relevant to social media audiences, and encourage action, engagement, and interaction. Using social media, these messages can reach more audiences and have an even greater impact on the public. What Is This Guide For? How Should It Be Used?Īs a health communicator, you craft health and safety messages that can have a profound impact on the public. This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful. You will also learn about popular channels you can incorporate into your plan, such as blogs, video-sharing sites, mobile applications and RSS feeds. In this guide, you will find information to help you get started using social media-from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. It was designed to provide guidance and to share the lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts. This toolkit was developed by the Electronic Media Branch, Division of News and Electronic Media, Office of the Associate Director of Communication at the Centers for Disease Control and Prevention (CDC).
Friendly for facebook user guide pdf#
CDC’s Guide to Writing for Social Media pdf icon
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